Key Takeaways
In the events industry the increasing focus on sustainability is shifting how production teams are hired and how people choose roles.
Sustainability awareness is becoming a key factor for talent attraction in event production
Candidates weigh environmental and social credentials when evaluating employers
Recruiters and hiring managers must showcase green credentials and purpose-driven culture
Companies that embed sustainable practices earn a competitive edge in recruitment
Aligning production roles with sustainability values supports both recruitment and retention
The events production industry has seen a significant shift towards sustainability for many years, driven by the increasing environmental awareness and preferences of audiences, organisations and in particular younger generations. This demographic prioritises aligning their professional roles with personal values, particularly when it comes to environmental responsibility and social change.
Why Sustainability Matters
Younger candidates entering the events industry are increasingly motivated by roles that emphasise sustainability. Megan Mitchell, Senior Account Manager & Team Lead at Live Recruitment notes that “around 20% of the younger generation of candidates now actively seek positions with a strong focus on sustainability and initiatives addressing climate change and social impact. This trend is compelling companies to adopt greener practices to attract and retain this talent pool”.
Benefits of Sustainable Practices
Sustainable event production offers multiple benefits beyond attracting young professionals. According to a recent article from Giggabox, eco-friendly practices can lead to higher attendance rates, positive brand recognition, and cost savings.
Implementing measures such as renewable energy use, waste reduction, and eco-conscious partnerships not only enhances environmental sustainability but also improves operational efficiency and financial performance.
In addition, a recent article from Exhibit Interactive emphasises the long-term advantages of sustainable practices which include reduced waste, optimised energy usage, and lower operational expenses. By using reusable or recyclable structures and materials, energy-efficient technologies, and smart waste management systems, events can significantly cut costs and minimise their environmental footprint.
For Employers
Showcasing your sustainability credentials in production roles helps you attract candidates who value purpose and environmental impact.
For Production Talent
Working in an organisation that embeds sustainability gives you purpose, aligns with your values and advances your career in a forward-thinking sector.
Attracting the Next Generation
The younger workforce's preference for sustainability is reshaping hiring and operational strategies within the events industry.
“Companies that prioritise and effectively communicate their commitment to sustainability are more likely to attract and retain talented young professionals. This demographic shift underscores the importance of integrating sustainability into core business practices, not just as a trend but as a fundamental aspect of company culture and operations” – Megan Mitchell, Senior Account Manager & Team Lead at Live Recruitment
In conclusion, the continuing shift towards sustainability in event production is essential for environmental preservation and crucial for appealing to the next generation of industry professionals.
By adopting and promoting sustainable practices, companies can ensure they remain competitive and attractive to young, environmentally conscious talent, thus securing a more sustainable and successful future for the events industry.
Ready to build a more sustainable future for your events? Speak to the experts at Live Recruitment about finding talent who share your values and vision.
FAQs
Why is sustainability becoming important in event production recruitment
Because candidates increasingly seek roles in organisations that reflect their values and the events industry is responding by making green credentials part of production hiring strategy.
What should hiring managers highlight about sustainability during recruitment
They should emphasise real sustainability practices such as waste reduction renewable energy use community engagement and transparent reporting rather than just using terms like ‘green’ or ‘eco-friendly’.
How does sustainability-aligned recruitment benefit production teams and employers
When production talent sees alignment between their personal values and their employer’s purpose they are more engaged stay longer and help drive innovation and business growth.